Part of the Local Wine School Network
Wine Educator of the Year Shortlisted
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"We believe that for our teams to feel confident in their job roles, they need to have a high level of product knowledge. We have increased our average wine sales by up to £5 per bottle due to staff having confidence to talk about the wine and make recommendations for the customer."

Hannah DuffyHead of Training and Communication,
Camino Group

World Class Wine Training

"All students have been engaged and really striven to do well - a sure sign that they are enjoying the challenge."

Ben SmithHead of Communications,
Concha y Toro

Whatever the business, good product knowledge is essential for effective selling – nowhere more so than in the wine and hospitality sectors, where the risk of the customer being better informed than the sales person is growing as consumers' wine knowledge increases. (We know, because we are helping to grow that knowledge!).

Simply put – staff at all levels can be better at what they do by knowing more about their product. And few products are as varied and complex as wine...

A detailed knowledge of soil types and winemaking is not necessary to sell wine – but a little knowledge can generate confidence and enthusiasm which has a major impact on sales.

“ When it comes to making staff better at what they do and as a result more effective for you - and happier in their jobs - we can offer what you need, where you need it.

"The guest experience has undoubtedly benefited as a result of the staff's knowledge and enthusiasm for wine."

Simon MaguireGeneral Manager,
Hotel du Vin, Brighton

The UK's Largest Network of WSET-Approved Wine Educators


"Training is an investment and not a 'nice to have.' Its value is in the results it generates for the business."

Andrew Ray SommelierHouse of Tides,
Michelin starred restaurant,


Local Wine School is a professional wine education network with centres at over 40 locations across the country.

Established in 1999, the group is now the UK's largest network of WSET-approved wine educators, and is trusted to deliver by some of the best-known and well-respected names in the hospitality industry.

A detailed knowledge of soil types and winemaking is not necessary to sell wine – but a little knowledge can generate confidence and enthusiasm which has a major impact on sales.

We are independent, we don't sell wine, we are full-time professional educators – we don't do anything else.

We can guide you through the choice of wine training available from Introductory to Advanced Levels, including WSET Courses from Level 1 to Level 3, as well as bespoke training designed to suit your needs.

WSET qualifications are now a 'must have' for anybody seriously considering a career in a wine related industry and our WSET-accredited tutors have some of the highest pass rates in the country.

“ Riedel WSET Educator of the Year Award 2015 – in recognition of our superlative WSET results and innovation in wine education – singled out from over 600 other WSET wine education companies, UK & Worldwide.


"We chose the network because they are able to offer a programme of in-store tasting which is fun and interactive for our customers, as well as comprehensive and professional in-house training for our staff."

M & S Corporate HQWaterside House,


Don't just take our word for it!


"I have received very positive feedback - everyone has commented on how valuable they thought the training was and how much they have learned from it. We will certainly run these courses again for any new members of our team."

Colin PurvisCatering Services Manager,
St Peter's College Oxford


We have been delighted to work with a diverse range of trade clients. We know that good quality correctly pitched training achieves commercially measurable success for any company involved in selling wine.

“ If you can answer yes to any of these six questions - we also know that we can help you!
  1. 1 Do you sell more wine from the low-value end of your range than you would like?
  2. 2 Would you like your staff to have confidence in recommending wines to match your food?
  3. 3 Do you find your customers increasingly know more about wine than your own staff?
  4. 4 Do you have to train new staff who have limited experience selling wine?
  5. 5 Are your staff keen to acquire formal qualifications?
  6. 6 Do you feel you need to offer career support to attract and retain the best quality staff?
WSET Educator of the Year

Make a Wine Training Enquiry/Request FREE Wine Training Brochure:

We would be delighted to help you organise your staff training, so please get in touch by completing our Enquiry Form below. We will send you our lovely PDF Brochure and arrange a FREE initial consultation and quote.

Your Details

Your Business

Your Requirements

Why Do You Require Training?

Please tick all that apply.

To help us sell better wine
To train staff who have limited experience selling wine
To train staff to recommend wines to match food
To improve customers experience
To offer pro qualification - WSET - to retain the best staff
To increase knowledge to further my career in wine


Current Knowledge Level

Preferred Location of Training

Preferred Day/Time of Training

Location of Your Premises

Additional Notes

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